You watch the Super Bowl just for the commercials
You can spot bad typography from 100 yards away
You look upon a well-designed project with either: sympathy OR extreme jealousy
You tell stories of exacto-knife inflicted wounds with grizzled sort of pride
You buy a CD or DVD for the artwork, even if you have no idea what the actual music or film is like
You know what “kerning” is and you really, really like it.”
You give your relatives a lecture about color spaces and profiles when you email them your vacation photos.
You maintain a grid system for your refrigerator magnets.
You sit at work for eight hours straight just looking at your monitor, waiting for a spark of inspiration that doesn’t come.
Looking at a menu makes you go “hmmm, ITC Baskerville italic” rather than “mmm, lunch!”
Apple+Z is the first thing that goes through your mind if you drop and break something.
You know that rivers are more than just water.
Kerning and leading on your shopping list actually matters to you, and you don’t see a problem with that.
You know that “bleeding” doesn’t hurt.
When deciding on the right crop doesn’t involve a choice between corn or wheat.
You’ve considered naming your children things like ‘Kern’, ‘Pica’, and ‘Serif’.
You can understand everything on this list.
